Your Privacy, Our Responsibility

This Privacy Policy governs all websites, platforms, and digital services we own and operate, collectively referred to as our "Websites" and "Services." When we refer to "Personal Data," we mean any information that identifies you as an individual — including your name, email address, phone number, payment details, transaction history, and betting activity. Data that has been fully anonymised and cannot be linked to any individual falls outside the scope of this Policy.

We are fully committed to handling your data with transparency, care, and integrity, in accordance with internationally recognised data protection standards. The scope of data we collect depends on the Services you use. This Policy may be updated periodically — where changes are significant, we will notify you via our Websites or by email, and we encourage you to review this page regularly.

What Personal Data We Collect and How We Collect It

We collect Personal Data through several different channels, depending on how you interact with our Websites and Services. Below is a detailed breakdown of the categories of data we collect and the methods we use to gather it.

Data You Provide Directly

Certain information is collected when you actively choose to share it with us. This happens at various points in your journey with our platform — during account registration, identity verification, anti-money laundering checks, anti-fraud procedures, or when you contact our support team with a question or request. The data you provide in these situations may include your full name, date of birth, email address, phone number, residential address, government-issued identification documents, and payment information.

We request only the information that is genuinely necessary for the purpose at hand. We will never ask for data that we do not need.

Data We Collect Automatically

When you visit our Websites or use our Services, certain technical data is collected automatically. This includes your IP address, device type and operating system, browser type and settings, the date and time of your visit, referral URLs, system activity, and crash reports. This data is invaluable for maintaining the performance and reliability of our platform, and helps us understand how users interact with our Services so we can continually improve the experience.

Some of this automatic data collection is carried out using cookies, pixel tags, and similar tracking technologies, as well as third-party analytical tools such as Google Analytics. We also collect records of the transactions you carry out through our platform and details of your account activity over time.

Data We Receive From Third Parties

Occasionally, we may receive Personal Data about you from external sources. These may include publicly available records or trusted third-party partners such as payment processors, identity verification agencies, and fraud prevention services. This third-party data is used to supplement and validate the information we already hold, to personalise and improve our Services, and to meet our legal and regulatory obligations.

The Legal Grounds on Which We Process Your Data

We do not process your Personal Data arbitrarily. Every data processing activity we carry out is grounded in a recognised legal basis under applicable data protection law. The four legal bases we rely on are:

Performance of a Contract

In many cases, we process your Personal Data because it is necessary to fulfil our contractual obligations to you. When you register an account with us, you enter into an agreement with our platform. Processing your data is essential to delivering the Services you have signed up for — from facilitating transactions to managing your account.

Legal Obligation

Various laws and regulations require us to process certain types of Personal Data. For example, anti-money laundering legislation, responsible gaming regulations, and the conditions of our operating licence all impose specific data processing requirements that we must comply with. In these cases, processing your data is not optional — it is a legal necessity.

Legitimate Interests

We may also process your Personal Data when there is a genuine business or commercial reason to do so — either on our part, on the part of other companies in our group, or on the part of our trusted third-party partners. We always balance these interests against your rights and freedoms, and we will not process your data on this basis where our interests are clearly overridden by your own.

Your Consent

In certain limited and specific circumstances, we process your Personal Data based on your explicit consent. This is most common in the context of direct marketing communications. Where consent is the legal basis for processing, you have the right to withdraw it at any time — though withdrawal of consent will not affect the lawfulness of any processing carried out prior to that withdrawal.

How We Use Your Personal Data

The Personal Data we collect is used for a range of clearly defined purposes. We never use your data in ways that are incompatible with the purposes for which it was originally collected. Below is a comprehensive overview of how and why we use your information:

Platform Operation and Service Delivery — To run our Websites, ensure that all features and Services function correctly, and deliver the specific Services you have requested. This is the most fundamental use of your data and is essential to our ability to serve you.

Eligibility and Account Management — To determine whether you are eligible to access certain Services, including verifying your age, geographic location, identity, and self-exclusion status. This also covers the setup and ongoing management of your account.

Legal and Regulatory Compliance — To fulfil our legal duties and obligations under applicable laws and regulations, including compliance with our gambling licence conditions, anti-money laundering legislation, and measures to prevent illegal activities such as match-fixing and fraud.

Customer Support — To assist you when you reach out to us with questions, technical issues, payment problems, or any other matter related to our Websites or Services. Effective support requires access to relevant account and transaction data.

Platform Improvement and Development — To test and develop new features, carry out technical analysis, and optimise your user experience. Understanding how users interact with our platform helps us build better tools and more efficient Services.

Security and Fraud Prevention — To protect you, other users, and our platform from fraud, criminal activity, and misuse. This includes maintaining network security, mitigating risks, detecting suspicious behaviour, and ensuring that all users engage with our Services fairly and in accordance with agreed terms.

Analytics and Reporting — To analyse aggregated and anonymised data and produce internal reports and public-facing statistics. This helps us make informed decisions about our Services and communicate our performance transparently.

Financial Transaction Management — To facilitate, process, and confirm all financial transactions carried out on our platform, including deposits, withdrawals, and associated payment verification.

Identity Verification and Fraud Risk Assessment — To verify your credentials and assess fraud risk, including through cooperation with financial institutions, identity verification agencies, and credit reference agencies.

Responsible Gaming Compliance — To monitor your gambling activity and ensure that it aligns with responsible gaming standards. This is both a legal obligation and a matter of genuine care for our users' wellbeing.

Betting Activity Monitoring — To track betting patterns, manage risk, and maintain the integrity and fairness of our odds and markets.

Communication and Relationship Management — To communicate with you about your account and our Services. This includes operational updates (such as changes to our platform or new features), security notifications, bonus and promotion information, and marketing communications where you have consented to receive them.

How and When We Share Your Personal Data

We do not sell your Personal Data to third parties. However, there are circumstances in which we need to share your data with other organisations in order to operate our Services effectively and meet our obligations. We share your Personal Data only with parties who have a legitimate need for it and who are required to handle it responsibly.

We may disclose your Personal Data to:

Other companies within our corporate group — for internal administrative purposes, business restructuring, or to support the provision of Services across our group.

Third-party service providers and partners — including technology providers, payment processors, marketing agencies, and others who support the delivery and functionality of our Websites and Services. These parties are contractually obligated to handle your data securely and only for the purposes we specify.

Regulatory and law enforcement bodies — including government agencies, courts, fraud prevention organisations, licensing authorities, and other relevant third parties. We share data with these bodies when we are legally required to do so, or when we believe it is necessary to comply with applicable laws, defend our legal rights, or protect the safety of our users and platform.

Affiliates and referral partners — who have introduced you to our Services, where relevant and appropriate.

Other parties with your explicit consent — in any other situation where you have given us clear permission to share your data.

In all cases, we require third parties to respect the security of your Personal Data and to treat it in accordance with applicable data protection laws.

International Data Transfers

As a digital platform operating across multiple markets, there may be occasions when your Personal Data is processed in countries other than your own. These countries may have different data protection laws and standards than those you are accustomed to.

Whenever we transfer Personal Data internationally, we take meaningful steps to ensure that your data remains protected to the same standard as it would be in your home jurisdiction. For users in the European Economic Area (EEA), this means that any data transferred outside the EEA will be subject to appropriate safeguards — including the use of Standard Contractual Clauses approved by the European Commission — to ensure that your rights are upheld regardless of where your data is processed.

How We Keep Your Data Secure

The security of your Personal Data is a matter we take extremely seriously. We have implemented a comprehensive set of technical and organisational measures designed to protect your data against unauthorised access, loss, alteration, or disclosure.

Encryption — All data transmitted between you and our platform is encrypted using industry-standard TLS (Transport Layer Security) technology. Your data is also encrypted when stored on our servers and when transferred between data centres for backup and replication purposes.

Access Controls — Access to Personal Data is strictly limited to employees, contractors, and agents who require it to perform their specific job functions. We enforce role-based access controls and regularly audit access permissions.

Network Security — Our infrastructure is protected by multiple layers of security controls, including firewalls, intrusion detection and prevention systems, and network segmentation. We work with leading security vendors to leverage global threat intelligence and apply industry best practices across our environment.

Secure Data Centres — Our servers are hosted in enterprise-grade facilities with robust physical security measures, including round-the-clock monitoring, on-site security personnel, and regular security audits. We maintain geographically distributed data replicas to ensure resilience and minimise the risk of data loss.

Continuous Monitoring — Our dedicated security team monitors all systems, event logs, and alerts on an ongoing basis to detect and respond to potential threats in real time.

Despite these measures, no system is entirely immune to risk. We encourage you to take steps to protect your own account — such as using a strong, unique password and keeping your login credentials confidential.

How Long We Retain Your Personal Data

We do not retain your Personal Data for longer than is necessary for the purposes for which it was collected. Our data retention practices are designed to balance your privacy interests with our legal, regulatory, and operational obligations.

Some data you can delete yourself at any time through your account settings. Some data is deleted automatically when it is no longer needed. Other data must be retained for defined periods in order to comply with legal requirements or to defend against potential claims.

In general, we retain account data for the duration of your relationship with us and for a period of five years following the closure of your account or your last contact with us. This retention period allows us to meet our regulatory obligations and to respond to any claims or disputes that may arise.

Certain categories of data may be retained for longer in specific circumstances:

• Fraud and security purposes — where we have reason to suspect fraudulent activity, money laundering, match-fixing, or unauthorised access.
• Financial and tax compliance — where retention is required under tax legislation, anti-money laundering regulations, or accounting standards.
• Legal proceedings — where data may be relevant to a legal dispute, investigation, or enforcement action.
• Responsible gaming — where a user has self-excluded, we retain relevant data for longer periods as required by responsible gaming regulations.
• Ongoing service continuity — where retaining data is necessary to maintain the continuity and integrity of our Services.

When data is deleted, we ensure it is completely and securely removed from our servers, or retained only in fully anonymised form that cannot be linked back to any individual.

Your Rights Over Your Personal Data

You have a range of rights relating to your Personal Data, and we are committed to making it easy for you to exercise them. These rights include:

The right to know — You can ask us what Personal Data we hold about you and how we use it.

The right to correction — If any of the Personal Data we hold about you is inaccurate or incomplete, you can ask us to correct it.

The right to access — You can request a copy of your Personal Data in a portable, machine-readable format.

The right to object — You can object to our processing of your Personal Data where we rely on legitimate interests as our legal basis. We will comply unless we have compelling grounds to continue processing.

The right to erasure — You can ask us to delete your Personal Data in certain circumstances — for example, if it is no longer needed for the purpose it was collected, if you withdraw your consent, or if the data has been processed unlawfully. Note that we may retain data where we have overriding legitimate interests, legal obligations, or where it is needed to establish or defend legal claims.

The right to restriction — You can ask us to restrict processing of your Personal Data in specific situations, for example while a dispute is being resolved.

The right to withdraw consent — Where processing is based on your consent, you can withdraw that consent at any time. This will not affect the lawfulness of processing carried out before withdrawal.

The right to opt out of marketing — You can ask us to stop sending you marketing communications at any time by following the unsubscribe link in any marketing email or by contacting our support team.

The right to complain — If you are unhappy with how we handle your Personal Data, you have the right to lodge a complaint with your local data protection authority.

To exercise any of these rights, you can update your preferences directly through your account or contact us at our designated support address. We may ask you to verify your identity before we act on your request. We will respond to all legitimate requests within a reasonable timeframe.

Cookies and Tracking Technologies

When you visit our Websites, we may store small text files called "cookies" on your device, subject to your consent where required. Cookies help us recognise you as a returning user, remember your preferences, and improve your overall experience on our platform.

We use several types of cookies:

Necessary Cookies — These are essential for the basic functioning of our Websites. Without them, you would not be able to navigate the platform, access secure areas, or complete financial transactions.

Registration Cookies — These store information collected during the registration process and allow us to recognise you as an account holder, providing you with a personalised and seamless experience.

Session Cookies — These are temporary cookies that exist only for the duration of your visit. They help you move through our Websites more efficiently and expire automatically when you close your browser.

Persistent Cookies — These remain on your device for a defined period of time and help us remember your preferences across multiple visits.

Analytical Cookies — These allow us to understand how visitors use our Websites — which pages they visit, how long they stay, and where they came from. This insight helps us improve our content and Services.

We also use Google Analytics to gather aggregated, anonymised data about Website usage. Google Analytics uses cookies to track visit frequency and page interactions. It collects IP addresses but does not collect your name or other directly identifying information. You can opt out of Google Analytics tracking by adjusting your browser's cookie settings or by installing the Google Analytics opt-out browser add-on.

You have full control over your cookie preferences. Most browsers allow you to accept, decline, or delete cookies through their settings menu. You can also use private or incognito browsing mode to prevent cookies from being stored locally. Please note that disabling certain cookies may affect the functionality of our Websites and some features may not work as intended.

SSL Encryption and Data Security Standards

All sensitive communications between your device and our platform are protected by Secure Socket Layer (SSL) encryption using a 256-bit key — the same standard used by leading financial institutions worldwide. This means that any data you transmit to us, including login credentials, payment details, and personal information, is fully encrypted and protected from interception.

Our commitment to security extends beyond encryption. We continuously review and update our security protocols to keep pace with evolving threats and to maintain the trust you place in us.

Contact and Data Enquiries

If you have any questions about this Privacy Policy, wish to exercise your rights, or have concerns about how we are handling your Personal Data, we encourage you to get in touch with us. You can reach our support team through the contact details provided on our Websites.

If you are not satisfied with our response to a complaint or data request, you have the right to escalate your concern to the relevant data protection authority in your jurisdiction.

We are committed to handling all privacy-related enquiries promptly, professionally, and with the seriousness they deserve. Your trust matters to us — and we will always work to earn and maintain it.